French Connection Discount Code

http://www.frenchconnection.com

French Connection, also known as “FCUK” French Connection is an international retailer and wholesaler of fashion clothing for men and women, accessories and home ware. Based in London, French Connection distributes its branded ladies and men’s wear through a network of company-owned stores in the United Kingdom, US and...

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Information for French Connection

French Connection, also known as “FCUK”

French Connection is an international retailer and wholesaler of fashion clothing for men and women, accessories and home ware. Based in London, French Connection distributes its branded ladies and men’s wear through a network of company-owned stores in the United Kingdom, US and Canada. In major markets around the world as in Australia, Hong kong,  China and India, one will find the its top-quality merchandise in franchised stores and through concessions in UK-based department stores and other multi-brand retailers.  Founded in 1972, French Connection continues to grow and expand having been successful all these years in having their men’s and women’s clothing competing in the low and mid range fashion and price.

 

“FCUK” in Advertising

One of the more interesting highlights in French Connection’s history happened in 1997, when the company started to use “fcuk” as a brand in its advertising. While it created quite stir in several circles, it couldn’t be denied it created a lot of impact as well for French Connection. This was purportedly an acronym for French Connection United Kingdom, precipitated by faxes to and from the Hong kong offices that was usually headed with fchk to fcuk or vice versa. Pretty soon, fcuk was all over the place and young, fashionable people perceived themselves to be fascinating with t-shirts or other clothing that had something like “no fcukin’ worries” or “fcuk fashion”

In the US the fcuk brand also created some controversy to the point that the American Family Association urged a boycott of all fcuk products. The use of this acronym in advertising was ceased in 2005 along with the lowering of its profile in the stores. Today though, French connection continues to be known as fcuk  such that the company fashion clothing still carries this brand.

 

FCUK  Products And Brands

French connection carried a wide selection of fashion clothing for men and women. Some of these include Calvin Klein, Eddie Bauer, Femme for DKNY, Ethan James, fendi, fiorucci, J. Lo by Jennifer Lopez, Brooks Brothers,  fossil, Escada, Pierre Cardin, Bluenotes, Capezio and a lot of other international brands that didn’t stay too long in the French connection display windows, especially at the height of the fcuk sensational launch in the 1990’s. Today, the trendy young people of Uk and travelers around the globe continue to enjoy the elegance of the French connection stores and the premium quality fashion they’d see in their display racks. 



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